Privacy Policy

This Privacy Policy describes how SpeedMetrics Academy (SpeedMetrics Academy Limited) collects, uses, and protects your personal information. We are committed to protecting your privacy and handling your data responsibly. This document outlines our practices regarding data collection, usage, retention, and your rights as a user of our performance metrics course and related services.

Who We Are

We operate a comprehensive online course platform focused on core web vitals and page speed improvement for Edmonton developers. As the data controller, we determine how and why your personal information is processed. We comply with Canadian privacy regulations and international data protection standards. Our commitment is to provide transparent information about our practices and to respect your privacy rights throughout your interaction with our platform.

Information We Collect

We collect various types of information to deliver and improve our services:

• Account information: name, email address, and password when you register for our course
• Course progress data: lesson completion status, quiz scores, and time spent on modules
• Contact information: phone number and mailing address (optional) for communication purposes
• Technical data: IP address, browser type, operating system, and device information
• Cookies and tracking data: preferences, session information, and browsing behavior
• Communication data: messages sent through our contact forms or support channels

Legal Basis for Processing

We process your personal information based on several legal grounds. Your consent is the primary basis for processing most personal data—we obtain your explicit consent when you register and use our platform. We also process data based on legitimate interests, including improving our course content, preventing fraud, and maintaining platform security. Additionally, we may process data to fulfill legal obligations imposed by Canadian law, including tax and regulatory requirements. Each processing activity is grounded in at least one of these legal bases, and we ensure transparency about which basis applies.

How We Use Your Information

Your information enables us to deliver and enhance our services. We use your data to create and manage your account, deliver course content, track your learning progress, and personalize your experience. We analyze aggregated usage patterns to improve course quality and develop new educational materials. We communicate with you about course updates, technical issues, and important announcements. We also use your information to maintain platform security, prevent abuse, and comply with legal obligations. We never sell your personal information to third parties.

Data Retention

We retain your personal information for specific periods based on its purpose:

• Account information: retained for the duration of your active enrollment plus 24 months after course completion or account closure
• Course progress and quiz data: retained for 36 months to allow course review and performance tracking
• Contact form messages: retained for up to 24 months after your last interaction
• Technical and cookie data: retained for up to 12 months for analytics and security purposes
• Server logs: retained for up to 12 months for security and troubleshooting
• Payment and billing information: retained for 7 years as required by Canadian tax law

Once retention periods expire, we securely delete your data. You may request earlier deletion by contacting us, subject to legal obligations.

Your Rights

You have several rights regarding your personal information. You can request access to all data we hold about you and receive a copy in a portable format. You may correct inaccurate or incomplete information at any time. You have the right to request deletion of your data, subject to legal retention requirements. You can restrict how we process your information for specific purposes. You have the right to object to certain processing activities, particularly marketing communications. You can withdraw consent for any processing activity at any time. To exercise any of these rights, contact us with your request, and we will respond within 30 days.

Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and gather analytics about how you use our platform. Essential cookies are necessary for platform functionality and cannot be disabled. Performance cookies help us understand how visitors interact with our site, allowing us to improve content and navigation. Preference cookies remember your choices to personalize your experience. You can control cookie settings through your browser, though disabling certain cookies may affect functionality. We do not use cookies for targeted advertising. For detailed information about cookies, please see our separate Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, or alteration. We use industry-standard encryption for data transmission and storage. Our systems are regularly audited and tested for vulnerabilities. We limit access to personal information to authorized employees who need it to perform their duties. We maintain secure backup systems and have disaster recovery procedures in place. Despite our efforts, no system is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and report any security concerns to us immediately.

Third-Party Services

We may use third-party service providers to support our operations, including hosting providers, analytics services, and payment processors. These providers are contractually bound to protect your information and use it only for specified purposes. We carefully select partners who meet our security and privacy standards. We remain responsible for how third parties handle your data. We do not authorize third parties to use your information for their own marketing purposes. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date. Your continued use of our platform after changes become effective constitutes acceptance of the revised policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Complaint Rights

You have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC) if you believe we have violated your privacy rights. The OPC is Canada's independent federal privacy authority responsible for protecting personal information. You can file a complaint through their website or by contacting them directly. We encourage you to contact us first to resolve any concerns, but you are not required to do so before filing a complaint with the OPC.